Rise Of The Irish Whiskey On The World Stage

When we think Whisky, the amber nectar, we primarily think of Scotland. Though, there has always been a debate between Scotland and Ireland on where did Whisk(e)y originate, with claiming the honours…!!

Scotch or Irish Whisk(e)y, both are known to be one of the oldest spirits in the world, they have a history that goes back ages. Whisky has dominated the spirits world for generations and has been the spirit of choice, across nations & narrations. We understand that both the Irish and the Scots, mastered the art of distilling and served some of the finest blends in the world. Over the last few decades, the category has recorded an impressive growth. The Irish Whiskey industry is buzzing with activity and the past few years have witnessed an impressive line up of announcements about new distilleries, new partnerships and investments, making promising prospects for the Irish blends. Today Jameson is hailed as the no. 1 Irish Whiskey in the world. Going from grain to glass, Jameson is the finest and has even opened its distilleries for the keen appreciators.

After a very shining history, of being one of the best in the category around 19th and 20th century, Irish Whiskey lost all its prestige and merit. The 1880s, being one of the most dominant, Irish Whiskeys` controlled over 70% of the world’s whisk(e)y market. It was the best selling imported whiskey second only to bourbon. But, then came a downfall so harsh, that Irish Whiskey at a point was considered nothing more than Bath Tub Whiskey. Adding to the whiskey woe, was the high energy marketing by Scots of their premium Scotch whiskies. They all focused their energies into strict quality control and a tight production process that helped them make strong international brands.

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